Immerse into the world of sports with PUMA, one of the world’s leading sports brands with a history of more than 70 years. PUMA is passionate about delivering quality sporting goods, mens basketball shoes and apparel for football, golf, basketball and more. PUMA enhances their brand image by drawing inspiration from its unique heritage in sports and the latest lifestyle trends.
From Humble Beginnings to International Breakthrough
Founded by brothers Rudolf and Adolf Dassler in 1919, PUMA originates from humble beginnings as a small factory in Germany. In 1936, Jesse Owens won four gold medals at the Olympic Games in Berlin, all while sporting Dassler spikes. Since then, more world-class athletes are seen wearing Dassler shoes, creating an international breakthrough.
PUMA Sports Apparel and Equipment
PUMA apparel is designed for both functionality and leisure — it is suitable for all sports, from football to running. You can also style it as leisurewear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
PUMA’s Sustainability Efforts
PUMA is committed to making better products and contributing to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas, including Fair Income, Products, Health & Safety, and more — doing their part to deliver better products and contribute to a better world.
PUMA: Culture of Firsts
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA mens basketball shoes established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.